Public and passenger safety campaigns

As the operator of the railway, we're responsible for keeping passengers and those who live or work near the railway safe. We take this responsibility very seriously, so we do all we can to raise awareness among the general public of how they can behave safely on our infrastructure.

We’re proud of our award-winning campaigns that has brought the rail industry together and with your support we can get everyone home safe every day.

Promoting awareness

Whilst many of our campaigns are run nationally, local promotion of key messages is vital to making these campaigns a success and driving positive railway safety behaviours. This page will act as the hub for safety campaign information, providing you with the tools and resources you need to raise awareness of railway safety in your area.

If you would like any further information on our safety campaigns please contact 

Suicide Prevention

Small Talk Saves Lives

The rail industry is working in partnership with Samaritans and the British Transport Police on the Small Talk Saves Lives bystander campaign, launched in November 2017. The first campaign of its type on the railway, it encourages the general public to support those who may be in emotional crisis around them on the railway network.

For further information and to download resources visit the Campaign Page.


Shattered Lives

Everyone loses when you step on the track. Don’t leave the people around you to pick up the pieces.

Developed by Network Rail and supported by British Transport Police, on behalf of the rail industry. This campaign will focus on adult trespassers (20-55) to challenge their misconception that their behaviour isn’t really dangerous.

Download and share campaign resources across your channels.


Beware the bubble

A public safety campaign which aims to combat accidents caused by distraction, by encouraging people to be more present and mindful of their surroundings when using the railway. We all live our lives ‘in a bubble’ but sometimes this can lead to injury or harm.

Visit the Campaign Page to view the resources available and share across your channels.

Mental Health

There's always hope

A multichannel campaign by Network Rail in partnership with national mental health charity, Chasing the Stigma. It aims to amplify the charity’s mission to humanise and normalise mental health, by highlighting the support options available to vulnerable people before they reach crisis point.

For further information and to share the resources across your channels visit Campaign Page.

Station Safety

Station Safety Resources

Most accidents leading to major injuries at stations are due to slips, trips and falls.

We work hard to keep passengers travelling through our stations safe – we want everyone home safe every day.

Download these campaign resources and share across your channels to help support Station Safety.


Intoxication campaign

This year's intoxication campaign twists common phrases for being drunk to show some of the possible consequences of drunken behaviour around the railway, with the aim to encourage people who are intoxicated to behave safely around the railway, and reduce alcohol-related incidents and injuries.

Visit the campaign page to access and download the available resources.


You vs Train

The rail industry and the British Transport Police have launched this campaign which aims to raise awareness about the dangers of trespassing.

You vs Train resources have been created to be to be used in schools to help communicate the importance of rail safety to pupils across the UK.

Level Crossings

Image shows damaged car after level crossing car crash

Level crossing campaigns

We have delivered multiple level crossing campaigns aimed at various at risk groups, a suite of resources have been developed for each of these and can be accessed on the level crossing safety campaigns page. 

Thomas and Friends

Stay safe with Thomas

Network Rail and Thomas the Tank Engine have joined together to help young children learn about staying safe around the railway. This is the first time a Thomas and Friends™ book has covered a rail safety theme. You can now download the ebook or pdf versions to help spread the word.

Bridge strikes

Wise up, Size up

To combat bridge strikes across the rail network, we’ve been running a national ‘Wise Up, Size Up’ campaign since 2018. Working with industry partners, the campaign reminds haulage operators and HGV drivers to check the size of their vehicles and plan routes in advance to avoid low bridges.

For further information, visit the ‘Wise Up, Size Up’ page.

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