Every year there is a spike in alcohol-related incidents on the railway during the festive period. People momentarily forget the risks because they are under the influence of drugs or alcohol. Due to the Coronavirus pandemic, this Christmas is likely to be very different to others, fewer people able to socialise and the widespread cancellations of office parties. But despite the uncertainties, our challenge remains the same: encourage people who have are intoxicated to behave safely around the railway, and reduce alcohol-related incidents and injuries.
Our creative executions twist common phrases for being drunk to show some of the possible consequences of drunken behaviour around the railway.
You can help spread the message using our campaign resources below. When talking about the campaign online please use #knowyourlimit.
For further information please download the following toolkit.